Art In Motion at Monticello Motor Club

Event Production

Challenge

The owners of Monticello Motor Club (MMC), the premier private race-track in the United States, were looking to establish and host a world-class Concours d’Elegance in the Northeast to be known as Art In Motion.

The vision for Art In Motion was Pebble Beach Concours d’Elegance meets Goodwood Festival of Speed. The owners wanted to wow all involved, from judges, to entrants, to spectators and firmly establish Art In Motion as a can’t miss event for car enthusiasts.

The owners approached Eiger Marketing in July of 2016 to manage the sales and operations of the early October event, allowing only three-months to launch the brand new event.

"It was an unbelievable event to be able to view such rare cars in such a beautiful setting. Everything from the cars, to the food, to the track events and more was done so professionally. It was a world class event."

Stephen Whitley, Monticello Member

Solution

With little over three months to pull off a world-class event, Eiger Marketing reached out to their vast network of long-term partners and quickly began making Art In Motion a reality.

Eiger worked seamlessly with all parties to ensure that no detail was missed and all in attendance were treated with VIP service from arrival to departure.

Results

The inaugural Art In Motion quickly sold out and was a huge success on all accounts.  The top cars from around the globe were on display and in motion on track. The judges, members, car entrants, and VIP attendees were all treated like royalty with first-class hospitality and gourmet food. The Concours world was buzzing about Art In Motion.

Art in Motion is now a successful annual event taking place each fall at Monticello Motor Club.

CATEGORY Event Production